Gen-Z

Developing competences and opportunities for social media entrepreneurship
About

Nowadays, social media has become pervasive in empowering young Europeans in their educational, academic and professional life, and Generation Z is the first generation to innately understand the true power of social media.

The Gen-Z project has as its strategic focus to join efforts for empowering this generation to become social media entrepreneurs and at the same time developing their key competences and employability.

www.genz-project.eu/

www.facebook.com/Gen-Z-102433154563376/

www.instagram.com/genz_projecteu/

www.youtube.com/channel/UCK_jBVkR6jCfXo96sXVdV5Q

Target Audience
  • Youngsters
  • Trainers and teachers
  • Mentors
  • Social media entrepreneurs
Activities
  • Identification of social media entrepreneurs’ profiles through the production of infographics and videos
  • Creation of a training curriculum for future youth social media entrepreneurs on topics such: practicing social media entrepreneurship; mastering the major social media platforms; planning my social media business; mastering tools to creating social media viral contents; building my social media influencer marketing and advertising strategy; starting, monetizing and managing my business training
  • Development of blended in-service training for empowering trainers, teachers and mentors to support the implementation of the training curriculum on social media business
  • Creation of the Gen-Z hub to make available all learning contents and boost social media entrepreneurship
  • Promotion of a virtual community of future social media entrepreneurs and organise final events for the dissemination of the project outputs
PArtnership
  • Mindshift Talent Advisory – Portugal
  • West Lothian College – United Kingdom (coordinator)
  • Institute of Entrepreneurship Development – Greece
  • Instituto para el Fomento del Desarollo y la Formacion – Spain
  • Centre for Advancement of Research and Development in Educational Technology – Cyprus
  • Evolve Global Solutions – United Kingdom
  • Stowarzyszenie Centrum Wspierania Edukacji i Przedsiebiorczosci – Poland
  • The Rural Hub – Ireland
Start-finish

01.09.2019 – 31.08.2021

Media
Programme

ERASMUS+, Strategic partnership for development of innovation

2019-1-UK01-KA202-061407